On the precipice of the holidays and in month where hosting, and let's be honest eating, is a big focus, we could not think of a better person to help us healthfully usher in the season than Guest Food & Drink Editor, Elizabeth Stein. A holistic nutrition counselor/natural foods company founder/cookbook author, she will be sharing delicious recipes + hosting tips and kitchen tricks all month. We sat down with the culinary renaissance woman to discuss her path to founding Purely Elizabeth, her recent relocation from New York to a small mountain town, and the four foods she thinks we should be eating...everyday.
Can you tell us a little about your journey to founding Purely Elizabeth?
I started Purely Elizabeth in October 2009. I was a holistic nutrition counselor, learning about all these amazing superfoods like quinoa, chia seeds and coconut oil. At the time, those ingredients weren’t found in products on store shelves, and I saw an opportunity in the gluten free market for something healthier and more delicious.
Were you always interested in nutrition or was it something that was inspired by a personal dietary issue ( as we often see in the field)?
I’ve always had an interest in food, good food whether that meant eating it, caring about it or creating it. From a young age (around high school) I was a pretty healthy eater and had an interest in better-for-you foods. For me, the biggest shift was in my early 20s when I started doing marathons and triathlons; I started to see the affects of eating and living purely. I quit my job and wanted to find something more aligned with this lifestyle, which is what led me to the Institute of Integrative Nutrition where I became a holistic nutrition counselor.
We love your cookbook! What was the creation process like for that endeavor? What is your favorite meal to eat and your favorite meal to prepare?
I absolutely loved the process of creating Eating Purely. I’ve always wanted to create a cookbook since I attended nutrition school (about seven years ago), so it was totally a passion project. It was a great creative outlet for me after a long day of work. Plus, I taught myself food photography during the process, which was probably the most fun part of the entire process. I’m ready to do it again! My favorite meal from the book is the skillet-baked penne with swiss chard, eggplant + burrata. I could eat any combination of greens, tomato sauce, cheese everyday.
You have recently moved from NYC to Boulder, CO - how do you like mountain-town life? How have your new surroundings inspired your business?
Boulder is an amazing town filled with so much innovation in food and technology. I love being so close to the mountains. My house is about a mile from Mt. Sanitas trail, it is incredible to start the work day with a morning hike.
We can imagine you often receive a million questions with regards to food trends and nutrition, but we would love to know: in your opinion, what are four things we can all eat everyday for better nutrition?
Greens, superfood seeds (like chia and hemp), probiotic foods (I’m loving kimchi right now) and good fats (like coconut oil).
Clementine Daily is a space for women who believe in embracing simple pleasures, setting realistic expectations and empowering their lives to better the lives around them. In your eyes, how do you align with that mission?
Clementine Daily’s mission absolutely resonates with me. I believe life is about enjoying the simple moments, challenging yourself in new ways and constantly improving.
We are obviously big fans of inspirational quotes and mantras - do you have any personal favorites?
My favorites are: “You will never change your life until you change something you do daily,” and “The secret of your success is found in your daily routine”.