Why (And How) We Purchase With A Purpose

Style Editor Stephanie Duncans shares why she is committed to purchase fashion and home goods that do good and have a story.

Image Credit: Accompany

We all want to do good, but knowing where to begin can be overwhelming. Fashion and home goods may not be the most obvious choice, but the truth is that many insiders (and consumers) are demanding change and are using their resources to influence the industry's trajectory - we now know our daily buying decisions can have a real human impact!

Many low quality, ill fitting  items are designed to fall apart and be replaced. It’s a cycle intended to force constant shopping  and we are too often, sometimes unknowingly, supporting it. Online retailers and fast fashion mega stores offer endless new merchandise, on trend and priced right. We understand the allure of convenience and affordability, but at what cost? Mass produced disposable clothing and accessories may seem like a deal, but more often then not, you get what you pay for.

Lately we've been browsing and shopping intentionally. Researching lines like Badala, Siblings Army and Proud Mary , all purpose-driven brands who we were introduced to by our friends at ethical fashion and lifestyle marketplace Accompany. We think their company mission says it best:

First and foremost, our mission is to help human beings—to change the lives of individuals, families and communities, for good. Because to us, change doesn’t mean a quick fix or temporary solution. It means a forever altering of the systems and cycles that perpetuate poverty and economic disparity around the world. And we believe that socially-conscious industry holds the key to that permanent change—fortunately, as fun as fashion is, it’s also an industry that’s perfectly positioned to make a powerhouse impact.

Without worrying about what is already in your home, make a commitment to be more conscious and intentional going forward. This doesn’t have to be an all or nothing scenario. Start with a single item and go from there - we promise, it is easier than you think!


Here are a few simple tips:

- Do your homework: Research what you are buying. Look for artisan made, fair trade, or philanthropic goods when possible. Often you can purchase an ethically-produced piece for the same price or slightly more than a mass-produced counterpart. To Buy: Kuni Bowl ($32)

- Educate yourself on Price Per Wear: If you can, commit to spending more on a few things, knowing that it will truly be worth more - both in quality and style (three cheers for individuality!). To Buy: Leather Visor ($120) Beach Tote ($158)

- Be inspired by what you wear and where you shop: Replace the thrill of a good bargain with the satisfaction of supporting a cause you believe in. One is a fleeting rush and the other can make a lasting impact. To Buy: Proud Mary Pillow ($110)

We don't mean you have to forgo every impulse buy or discounted trend, it is more about creating awareness and shifting the "need" for a quick fashion fix into a thoughtful, invested experience. Perhaps this means you hold off on the trendy shoes at a bargain price and instead save for the timeless handwoven options, the ones that will help support a family and last for seasons to come.

Know the story behind the goods. We can change the lives of individuals, families, and communities by altering the systems and cycles that perpetuate poverty around the world. When you can, support local crafts people. Help save the traditions and skills of generations with a willingness to compensate artisans for their genuine talent.

Purchase with a purpose.

This post is in partnership with Accompany – a online retailer we frequent and love! All opinions are our own. Thank you for supporting the brands that make Clementine Daily possible!