Everyday Icon: The Community Builder

Clementine Daily sits down with Maritza Davis to talk about how she builds community through place-making.

We don’t know about you, but when we visit a new city, the first thing we tend to notice is whether or not we feel a sense of community. Does a neighborhood feel vibrant? Are the storefronts filled and full of activity? Are there fun things to see and do?


Well, this week’s Everyday Icon is currently in the business of creating that very sense of community. Maritza Davis, along with her husband, Roshaun, and a full staff, run Unseen Heroes—a company dedicated to creating successful events, unique pop-up shops and inspirational content in an effort to build unforgettable experiences in the neighborhoods they love most. We recently had the chance to catch up with the Sacramento-based community builder, and she offered up some thoughtful commentary on keeping things simple, working with her spouse and much more.

You and your husband Roshaun are doing some incredible things with Unseen Heroes, and, to be honest, many of us can’t wrap our heads around owning a business with our significant others. Will you share your secret? How do you two make it work?

Ha! I grew up in a matriarchal family, meaning many of the women in my life are entrepreneurs and worked with their husbands—starting with my grandparents. They were a huge example of a married couple working together with children and grandchildren, and they made it look seamless. I don’t know if there is a secret, but there is definitely a mindset that you must have: we are in this together and we are ultimately doing this for our family and for our extended family (our staff). We try to stay positive and, ultimately, we LOVE what we do. Our passion for our company and the events and concepts that we develop come from things that we truly care about.

Most recently, you’ve been developing pop-up events and retail spaces. What drew you to that sort of concept?

I have a short attention span and love change! I love to shock and awe and give people something to look forward to. Business and development of concepts are huge passions of mine, and the pop-up concept is something that offers a platform for creativity, research, development and connection. I really want to create something that ultimately supports the economic development of businesses and other entrepreneurs.

You also surround yourself with a lot of really incredible female entrepreneurs. Why do you think that’s become an important part of your journey?

My mom always told me, “Tell me who your friends are and I will tell you who you are.” (It sounds really good in Spanish!) I like to surround myself by other female entrepreneurs who understand the ups and downs of business, and women with whom we can share similar experiences. As females, I think that it is important to support each other; we are all at different stages of our journeys, and I really believe it’s important that we learn from one another.

Are there any mantras you tend to keep on hand to get you through the tough times as a business owner?

Let go and move on!

Tell us: what are a few things you wouldn’t want to live without?

I would not want to live without my family (they are an incredible support system), my children (they bring things into perspective and make me stop and look at life through very different eyes) and my laptop (it’s crucial to my business).

Here at Clementine Daily, our mission is to live a simplified, intentional and authentic lifestyle while celebrating the simpler pleasures of our days. How do you relate to that mission?

I relate to every element of that mission! For the last couple of years, I have worked on simplifying my life in small strides. It’s amazing what we sometimes feel is necessary, but really is not. People often ask about the key to success—it’s intentionality and authenticity that are two of the main ingredients. I feel that the reason why many of the concepts and events that we produce do well is because they come from an authentic place.

We couldn’t agree more, Maritza!

p.s. If you’d like to learn more about Maritza and her work, you can listen to an in-depth interview with both Roshaun and Maritza on the first season of the Creating Your Own Path podcast.