Meet The Editor: Joanna Hawley

Today we feature Shopping and Trends Editor, Joanna Hawley, for our next interview in our Meet The Editor series.

Image Credit: Claire Hudson

As you may have noticed, we have a strong contingency of renaissance women contributing to the pages of Clementine Daily and Shopping Editor Joanna Hawley is no exception. Textile designer for

Serena and Lily

  by day, 


, crafter, bread baker and urban explorer (she just relocated from Philadelphia to San Francisco) by night - there are few things this girl cannot do (ahem, ballet)! However, it is actually Joanna's passion and enthusiasm for life that we find most inspiring...that and the affection she has for her adorable pets Noodle and Georgette.

You are a designer extraordinaire! Tells us about your career path?  Have you always known this is the field you would be working in, or did it take some trial and error?  What are a few of your favorite items you have designed?

From the start, I was pretty lucky and new what I wanted to do with my career. I grew up dancing ballet and was always very, very creative. When it was time to think about college, I knew I wanted to be a designer, so I attended a pre-college program to help make me certain. After that I studied industrial design in college, which I think really lends itself to problem solving. This background has really helped me to extend my skills to all sorts of things, but my favorite would be textiles.

Our readers may not know but you recently relocated from Philadelphia to San Francisco and accepted a new day job as a Textile Designer for Serena and Lily after a stint as a freelancer. How have you adjusted to the transition of living on the West Coast (again) and working full time in a office-like setting? Any advice for those considering a similar leap?

It feels like I am right back where I belong! I swear mountains and the ocean are just plain good for my soul. I firmly believe that being able to explore and spend time outdoors makes me a better designer, so this is really the most perfect place for me to live. I know people talk about how great freelancing is because of the flexibility of making your own schedule, but I actually struggled with that at times. My default was to just always work.


Plus, working out of my home meant that I never really stepped away from "the office." It was always there, luring me in to check emails. Now that I have a more traditional office environment, I have more structure to my days. It's also really nice to be part of a truly amazing team of inspiring people. Before, I resorted to talking to my cat!

Will you share a few of your favorite places to shop (both online and in your new 'home town')?

I'm a bit of a hoarder, so flea markets are totally my jam. I recently scoured the Alameda Flea for the perfect desk chair, as well as my usual favorites (books, tea towels and anything I can put a plant in). I was blown away by the flea and can't wait to go back next month.

What do you think is the most important element to creating a beautiful tablescape?

Flowers and twinkly lights. I'm such a romantic, so any excuse to use flickering candlelight is fine by me. I love to cluster together vintage vases filled with flowers for a centerpiece and then illuminate the table with tealights.

Which modern day designer do you most admire and why?

I'm actually somewhat embarrassed to admit this, but I am a huge fan of what Mary Kate and Ashley Oslen have done in the fashion world. Their two lines, Elizabeth & James and The Row, are always two of my favorites. The pieces have a certain bold simplicity that is really hard to find and even harder to duplicate. Their aesthetic is just so 


... it's sort of surprising in the best way possible.

Clementine Daily celebrates modern women who find joys in the everyday. What attracted you to this ideal and the site? How do you celebrate the everyday in your own life?

Plainly put, I just want to take in the world with wide-eyed enthusiasm and joy. I always say that my spirit animal is a Golden Retriever - fiercely loyal and loving, those dogs always approach life with child-like glee and a constant curiosity. These are characteristics that are very important to me and that I see in the Clementine spirit. In my own life, I try to spend as much time outside as possible. I try to put away the phone and take in the sunset. I am constantly trying to maintain balance in my life.

Finally, we would be remiss if we did not mention your dog (Noodle) and cat (Georgette). They are constant companions, often featured on your Instagram feed and often accompanying you to work. How has being a pet owner impacted your quality of life?

I view Georgette and Noodle as my helper pets. I've had a few ups and downs over the years, but these two have always been by my side, making me grin no matter what. Georgette has been with me the longest, 6 years. I got her as a kitten and immediately fell in love with her sassy (and very vocal) attitude. Plus, she's my ultimate travel companion: she's moved across the country 3 times. Noodle came on the scene about 9 months ago as a foster. I had been volunteering at a shelter in Philadelphia because I wanted a dog, but didn't know if I was ready to have one... basically I was walking the dogs at the shelter so I could get my dog fix! Then one day I met this scrawny little dachshund and couldn't stand the idea of leaving him behind. So I offered to foster and within a few hours I had filled out the adoption paperwork. I honestly can say that I don't know what I would do without these two.

p.s. Have you met Clementine Style Editor, Stephanie Duncan?