Editor's Letter: September 2013

A peek at what we'll be introducing at Clementine Daily this month. We're so pleased to see you here.
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A peek at what we'll be introducing at Clementine Daily this month. We're so pleased to see you here.
erin loechner

Photo Credit: Ken Loechner

I felt the itch last fall, shortly after the birth of my daughter - the push to think more deeply about what I wanted from life. What life wanted from me. There’s just something about change, isn’t there? Whether it arrives swaddled in baby blankets, job promotions or cross-country moves, change propels us to dream beyond ourselves. To turn question marks into statements, complete with a period that forms a new dot on the map entirely - a starting point to a different perspective.

Clementine Daily is the period on my page. It began as a search for a women’s lifestyle site that included all of my aesthetic passions: style, beauty, home design, food - but also the deeper, more meaningful ones: wellness, etiquette, advice, inspiration. I wanted all of it, a site that offered grace and acceptance between boyfriend jeans and beauty balms - a quick pasta recipe seasoned with reassurance and self-respect. I wanted authenticity and reality, not airbrushed and glossy. I wanted inspiration, not aspiration.

And I quickly realized that I wasn’t alone. We’re growing tired, aren’t we? Pinterest overload, immaculate parties, confetti in our shoes. Celebrations are fun, but somewhere along the way, we lost the everyday. The glitz and glitter has overshadowed the simplest of pleasures: clean sheets, morning light, hot tea.

At Clementine Daily, we’re committed to celebrating the everyday - the good and the bad. We believe in kitchen dance parties and rainstorms and threadbare t-shirts. We believe in the five-minute face, the quick fix, the scenic route. We believe in growth and mascara, vulnerability and brownies (and a lot of other things).

We’re Anne and Joanna and Amanda and Elizabeth and Julia and Stella and Erika and Stephanie and me -  a team of women scattered across the states with a united mission: to navigate our busy, multi-faceted lives with grace and joy and a great chocolate chip cookie recipe.

Throughout the pages of Clementine, you’ll find a slew of inspired content this month - homemade beauty scrubs, pitch-perfect hostess gifts, the best area rugs for your space and a killer pistachio pesto pasta recipe. But you’ll find something else: real life. You’ll learn how to get a better night’s sleep and heal a broken friendship and finally tackle that mess of a refrigerator.

Because as women, we’re really not that different from a clementine. When we peel back the layers of beauty and protection and zest, we find the true sustenance of life: ourselves.

Welcome to Clementine Daily, friends. We’re so happy to have you here.

XO,
Erin Loechner